Mission and Vision

Our mission statement is “We must make medicine streamlined for the common person”. I find that a simple, concise, clear mission statement is the best thing for my company. I could make a mission statement that is long and drawn out and outlines the companies’ mission point by point for the next few years, but I think that there is something powerful in making a mission statement that is not hard to remember and embodies the spirit of the company. The whole idea behind the company is to make things easy on people having to deal with medical issues, using technology. I believe this mission statement portrays the idea of the company, and it is inspiring to anyone that may doubt the direction of the company, and can keep the company focused on its base premise.

The vision statement of the company is “Bringing healthcare into the 21^st century”. I think this is a solid vision statement because even more than the mission statement of the company, it explains the basic premise of the company and the entire point of creating the company in the first place. That is what I envisioned for the company from its conception in my mind. Having this is a powerful tool to guide the company in the long term. Once this vision is complete, it will be simply updated to “Bringing healthcare into the 22^nd century.” This is a broad, overarching idea that will guide the company and is a strong tool for setting the culture of the company.

Company Name & Logo

The name of my company is MeDeliver. I figured that the name would convey what the values of the company are. The company delivers for medical practices by giving them tools to help ease transition of new patients. Coming up with the name was especially tricky, as I wanted med or medi to be a prefix for the name, but almost every single idea I came up with had already been taken by a company. This was very eye opening for me, as I had not previously thought of a company name before, but as you explore options, the first, second, third and twentieth ideas that pop into your head were already thought of by someone else who made a company with that name. It is almost to the point where the domain of valid business names is almost exclusively going to be made up words. For my company logo, I wanted to create something that is easy to recognize and scale up or down, but also is a unique representation of the company and what it does. To accomplish this, I decided that a cross would be a good starting point, as my company will be operating in the medical field, but I decided to add a dashed line box pattern to evoke thoughts of organization and efficiency, which my database company will certainly provide. In the end, my logo will be recognizable, and easy to scale up or down, yet unique enough to stand out to the casual observer. Below is a rough sketch of my design.

Guest Speaker: Brian Forth

Last week we had the good fortune to have Brian Forth, of SiteCrafting come to the class to talk to us. Brian is unique among the guest speakers we've had talk to us in that he has owned his company for 18 years. While the other guest speakers we've had talk to us show an 'entrepreneurial lifestyle' starting multiple companies and moving from place to place, Brian started a company and stuck with it, which brings a unique perspective that we had not heard so far.
Brian started his company when he was a teacher, as the internet was growing rapidly at that time, and parents of his students would ask him to code websites for them. Once the work got to be too time consuming for him to do after school, he decided to quit his teaching job and work as a freelance website contractor, which was the start of his company, SiteCrafting.
Site Crafting has been running now for 18 years, which is very impressive considering the shifting landscape of the internet and technology. In Brian's experience, the key to staying afloat as a technology company in times of turmoil is to be diversified in the industries you work with, as well as provide an excellent service and excellent support for the clients you have, so they can support your company. Brian showed us that customer service is an essential part of keeping a company running over a length of time.
Overall, Having Brian come talk to the class was a delight as it was a new perspective on entrepreneurship that we have not heard before.